CRM Specialist

Let’s Start With a Hello

We’re looking for a CRM specialist who can turn player data into actionable strategies. If you love customer journeys, segmentation, personalization, and numbers like LTV and ARPU get your heart racing — this one’s for you.

Who We Are

We’re a product-focused iGaming company operating in the casino and sports betting verticals. Our mission? Create tailored, data-driven experiences that keep players engaged, retained, and excited. We value clarity, ownership, and player-first thinking.

What You’ll Be Doing

• Designing and executing CRM strategies for casino and sports betting player segments.
• Building automated, personalized communications across channels (email, SMS, push, onsite).
• Managing full-cycle campaigns — welcome, retention, reactivation, VIP.
• Analyzing user behavior and segmentation to inform campaign logic.
• Creating promotions and retention flows focused on ROI and LTV.
• Running A/B tests to optimize engagement and retention rates.
• Collaborating with BI, product, marketing, and VIP teams to boost campaign performance.
• Building and improving automated customer journeys
• Monitoring key metrics: churn rate, ARPU, engagement, LTV.

What Makes You a Great Fit

• 1+ years of experience in CRM or retention management (ideally in iGaming).
• Understanding of player lifecycle and customer journey logic.
• Experience with CRM platforms and campaign automation.
• Strong grasp of segmentation, triggers, and A/B testing frameworks.
• Comfortable with retention KPIs: churn, LTV, ARPU, NGR.
• Experience with omnichannel comms: email, push, SMS, in-app, onsite.
• Confident working with large datasets and pulling growth hypotheses from numbers.
• Intermediate+ level of English — able to work with platforms and providers.

What’s In It for You

• Full ownership of CRM in a growing iGaming product team.
• Real impact on user experience, retention, and monetization.
• Rapid cycles, minimal bureaucracy, and freedom to experiment.
• Proffessional development and access to top platforms and tooling.
• Cross-functional collaboration in a data-smart and people-friendly team.

Let’s Wrap It Up

“If this sounds like your next mission, we’d love to hear from you. Bring your strategy, your network, and your energy — and let’s build something remarkable together.”