Head of CRM

Let’s Start With a Hello

We’re not just building gambling products — we’re shaping long-term player relationships in a fast-moving iGaming world. As part of an international holding with over 10 years of market leadership, we combine deep expertise, strong teams, and a passion for growth. Now we’re looking for a Head of CRM who’s ready to take full ownership of retention strategy, scale CRM operations, and turn player data into sustainable revenue growth across multiple markets.

Who We Are

We’re part of a global iGaming holding operating across Tier 1–3 markets for more than a decade. Our team is international, multilingual, and tightly connected — different backgrounds, one shared goal. We value adaptability, clear thinking, and accountability. Here, CRM is not just communication — it’s a core growth engine where decisions are data-driven, experiments are continuous, and impact is measurable.

What You’ll Be Doing

• Own and drive CRM and retention strategy across casino and sportsbook.
• Design lifecycle strategies: activation, retention, reactivation, and VIP growth.
• Improve key metrics: LTV, ARPU, retention, and churn.
• Segment users and optimize bonus mechanics, loyalty programs, and promo strategy.
• Lead multi-channel campaigns (email, SMS, push, in-app), including welcome, FTD, reload, and reactivation flows.
• Implement A/B testing and holdout methodology as a standard.
• Develop the VIP segment in collaboration with the VIP team.
• Analyze performance and own CRM KPIs and campaign efficiency.
• Manage bonus budgets, balancing growth and profitability.
• Lead the CRM team and collaborate with Product, BI, and Marketing.

What Makes You a Great Fit

• 4+ years in iGaming CRM/Retention, including leadership roles.
• Strong understanding of player lifecycle and unit economics.
• Proven track record of driving growth through CRM initiatives.
• Solid analytical skills: A/B testing, cohort analysis, attribution.
• Experience with SQL, BI tools, and CRM/CDP platforms.
• Understanding of bonus economics and email infrastructure.
• Team management experience (5+ people).
• English B2+.

What’s In It for You

• Full-time remote position with flexible communication.
• Competitive compensation package (discussed individually).
• High-impact role where CRM directly drives business growth.
• A fast-paced iGaming environment with room for ownership and инициативы.
• A multicultural team that supports your growth and celebrates wins together.

 Let’s Wrap It Up

If this sounds like your kind of challenge, we’d love to hear from you. Bring your expertise, leadership, and strategic mindset — we’ll bring scale, opportunities, and a team that’s cheering for you from day one.