Senior CRM-Retention Manager – Africa Region

The project is backed by an established holding with solid expertise in the iGaming industry — so while we’re launching from zero, we’ve got the support, infrastructure, and know-how to move fast and scale with confidence.

We’re looking for a CRM & Retention Manager who’s ready to build the player journey from scratch.

A brand-new iGaming project is preparing to go live — with a clear focus on the African market.
We’re not just looking for someone to run campaigns — we want a strategic thinker and hands-on builder who’s ready to own the full CRM cycle and help shape user experience from day one.

Responsibilities:

  • Develop and execute CRM strategies for retention, reactivation, and increasing LTV (across both casino and sportsbook verticals)
  • Analyze player data: behavior, preferences, and game history to create audience segments and personalized offers
  • Manage campaigns end-to-end using CRM platforms: creation, launch, A/B testing, and performance monitoring
  • Design automated trigger flows (welcome, churn, reactivation, birthday, and others) to drive lifecycle engagement
  • Continuously track and improve key CRM metrics: retention rates, reactivation success, and overall profitability

This is a rare opportunity to build the CRM system from scratch in a market that’s full of potential and hungry for personalization.
If you’re someone who loves digging into data, building smart journeys, and seeing your work make a visible impact — this is your place.

Let’s build something real. For Africa. From zero. Together

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